This is Tank (aka Richard). When I asked Richard "What's the deal? How does it work?" His reply was; "For some, it's an erotic thing, not a lot but, for some; For others, it's about being attuned to their spirit animal. For me, it's a social thing! - I get to hang out with my friends, dress up like a dog and get drunk! All I can tell you is, Ask a lot of questions, But don't Google it!?" (Good advice by the way!?...)